Digital Marketing Masterclass: From Live to Record

This module highlights Bangladesh's evolving digital landscape, emphasizing Google's role in effective marketing through YouTube's versatile storytelling capabilities. It stresses the importance of creative strategy, execution, and extension, focusing on pull marketing and per...

This module emphasizes the IOO Framework for crafting Meta Ads, focusing on the Impact, Outcome, and Output phases. It highlights AI's role in enhancing business-customer connections and offers approaches like optimal buying and partnerships for creative excellence. Success st...

This module explores Ad Tech's evolution, emphasizing its pivotal role in the growing digital advertising market. It delves into the ecosystem, highlighting the symbiotic relationship between publishers and platforms, and discusses interactive ad formats, anti-fraud measures, ...

This module emphasizes the importance of mapping a consumer's digital journey to enhance personalized marketing, engagement, and brand loyalty. It highlights key factors like demographics, behaviors, and motivations, as well as the creation of customer personas and optimizing ...