​Explore Bangladesh's market, learning how people buy, understanding their needs, and discovering marketing basics. Learn the 7 Ps of Marketing and get insights into the changing needs of both rural and urban consumers.

​Master retail strategies with insights into counter and customer service, channel management, and trade promotion. Understand the significance of distribution, sales monitoring, and the entire FMCG marketing process.

​Learn the secrets of successful selling, including understanding why people buy and the four pillars of sales management. Explore practical skills like route-to-market excellence, trade marketing, and merchandising.

​Develop leadership skills for effective territory management. Learn the steps to win your territory, monitor performance, and create a robust territory routing plan. Conclude with insights on market penetration and successful leadership in FMCG sales.