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FMCG Sales Excellence

Elevate sales in Bangladesh's dynamic market! Master retail, essential sales techniques, and leadership with FMCG veteran G M Kamrul Hassan. Shine in the competitive FMCG world with crucial skills.

Avg. Rating :

5

Total Enrollment :

614

mentorPicture

G M Kamrul Hassan

CEO

NextGen

950

1750

46% off

950

1750

46% off

44

Videos

4

Resource Materials

4

Lecture Notes

4

Quizzes

About This Course

​This course is designed to empower aspiring Sales professionals to thrive in the booming FMCG industry. Gain insights into market dynamics, retail strategies, and essential sales skills from a seasoned industry leader. Acquire practical knowledge through real-world scenarios and case studies, ensuring you're ready to thrive in the competitive FMCG landscape.

What You'll Learn

  • ​​​​​Learn the entire FMCG Marketing process and intricacies
  • Understand evolving retail dynamics and consumer behaviour
  • Master sales essentials: 7 C's, route-to-market excellence, and merchandising
  • Effective territory leadership, management, and winning strategies
  • Develop essential leadership skills tailored to the dynamic FMCG industry
    See More

Skills You Will Gain

Strategic Sales Planning

Field Force Management

Consumer Behaviour

Route-to-Market Planning

Trade Marketing Proficiency

Course Curriculum

This course contains a total of 4 modules

module

1

curriculmnDuration_icon

1 hours 50 mins to complete

FMCG Sales in Bangladesh's Market

​Explore Bangladesh's market, learning how people buy, understanding their needs, and discovering marketing basics. Learn the 7 Ps of Marketing and get insights into the changing needs of both rural and urban consumers.

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  • 9 Videos
  • 2 Resources
  • 1 Media Quiz

See All


​Explore Bangladesh's market, learning how people buy, understanding their needs, and discovering marketing basics. Learn the 7 Ps of Marketing and get insights into the changing needs of both rural and urban consumers.

lessonsLogo_icon
  • 9 Videos
  • 2 Resources
  • 1 Media Quiz

See All


module

2

curriculmnDuration_icon

2 hours 55 mins to complete

The Evolving Retail Dynamics

​Master retail strategies with insights into counter and customer service, channel management, and trade promotion. Understand the significance of distribution, sales monitoring, and the entire FMCG marketing process.

lessonsLogo_icon
  • 15 Videos
  • 2 Resources
  • 1 Media Quiz

See All


​Master retail strategies with insights into counter and customer service, channel management, and trade promotion. Understand the significance of distribution, sales monitoring, and the entire FMCG marketing process.

lessonsLogo_icon
  • 15 Videos
  • 2 Resources
  • 1 Media Quiz

See All


module

3

curriculmnDuration_icon

2 hours 56 mins to complete

Mastering FMCG Sales Essentials

​Learn the secrets of successful selling, including understanding why people buy and the four pillars of sales management. Explore practical skills like route-to-market excellence, trade marketing, and merchandising.

lessonsLogo_icon
  • 13 Videos
  • 2 Resources
  • 1 Media Quiz

See All


​Learn the secrets of successful selling, including understanding why people buy and the four pillars of sales management. Explore practical skills like route-to-market excellence, trade marketing, and merchandising.

lessonsLogo_icon
  • 13 Videos
  • 2 Resources
  • 1 Media Quiz

See All


module

4

curriculmnDuration_icon

1 hours 38 mins to complete

Effective Territory Leadership

​Develop leadership skills for effective territory management. Learn the steps to win your territory, monitor performance, and create a robust territory routing plan. Conclude with insights on market penetration and successful leadership in FMCG sales.

lessonsLogo_icon
  • 7 Videos
  • 2 Resources
  • 1 Media Quiz

See All

​Develop leadership skills for effective territory management. Learn the steps to win your territory, monitor performance, and create a robust territory routing plan. Conclude with insights on market penetration and successful leadership in FMCG sales.

lessonsLogo_icon
  • 7 Videos
  • 2 Resources
  • 1 Media Quiz

See All

Meet your Mentor

G M Kamrul Hassan

​With 25 years in the FMCG industry, G M Kamrul Hassan, former group CEO of Igloo Ice Cream, Food & Dairy Ltd., is a dynamic leader with a rich background in sales, marketing, and leadership roles across multinational and national conglomerates. His expertise ensures a transformative learning experience, blend ...

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